The Italian luxury brand collaborates with music’s it-boy on a line of trainers as Gucci prepares to open its Icon-Temporary shop in London. Mark Ronson’s passion for vintage fashion has led the music producer to design his first collection of trainers for the label and The Gucci Ronson designs, a collaborative effort by Ronson and Frida Giannini, are the highlight of the show.

The Gucci Ronson series boasts 17 exclusive styles, of which 15 are for men and only two are for the ladies. (booo!) For Giannini, the collaboration felt natural: 

“From the moment Mark and I started talking about this project we connected. He has a great eye for design and an amazing knowledge of sneaker history. He is an artist whose influence is cross-cultural and cross-generational”.

The concept has already celebrated success with its shops in New York and Miami. For the next three weeks customers will be able to browse through the exclusive collection in trendy Covent Garden. Looking forward to it.